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Awesome piece, my guy!

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I wonder if, connected to Theory #1, the same capitalistic urges that propel social media, are also driving houses of worship. We have a marketing and communications professional at shul who spends meaningful time advertising synagogue events on various social media platforms. We need to think about how to stay connected to each other, outside of this technology. Short of that, and with existence of engagement metrics and other yard sticks and which many contemporary houses of worship measure themselves, it feels really hard to abandon this tech, despite how harmful we know it is!

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Yes, of course. Houses of worship often feel like they don't exist if they're not online. But I don't think the two are mutually exclusive.

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